Unite multi-sector partners to normalize brain health as part of midlife care, expand access to early Alzheimer’s screening and treatment, and ensure every American—regardless of race, geography, education, or income—can take action to protect their cognitive future.
Vision
Building a Future Where:
Brain and cognitive health screening is normalized in routine midlife care
Early Assessment is as common as checking blood pressure or cholesterol
Stigma is replaced with informed conversations and proactive care
Every individual has equal access to cognitive care
Healthcare providers have clear protocols from screening to care
Providers, patients and care partners collaborate to make informed decisions for coordinated care
A New Approach to Alzheimer’s Advocacy
Connect and amplify existing organizations’ work
Prevention in midlife, before symptoms appear
Assessment and screening at routine wellness appointments
Health equity as a foundation – amplifying diverse patient voices
Empowering patients and clinicians with tools to act now
Uniting voices that rarely work together to drive change
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